TL;DR
Samsung is set to release new foldable smartphones in July, aiming to beat Apple to the market. This move could influence competition and consumer choice in foldable devices.
Samsung is preparing to launch new foldable smartphones in July 2024, positioning itself ahead of Apple’s anticipated first foldable device. This strategic timing could give Samsung a competitive edge in the rapidly growing foldable market, which is attracting increasing consumer and industry interest.
According to reports from Bloomberg, Samsung plans to introduce its next-generation foldable phones in July, a move that aims to preempt Apple’s entry into the foldable smartphone segment. The new Samsung models are expected to feature improved durability, larger screens, and enhanced software capabilities, although specific specifications have not yet been officially confirmed.
Sources close to Samsung suggest that the company is accelerating its development timeline to capitalize on the growing demand for foldable devices. The upcoming launch will reportedly include at least two models, possibly a successor to the Galaxy Z Fold 4, with design and hardware improvements aimed at broadening consumer appeal.
Market Impact of Samsung’s Early Foldable Launch
This move by Samsung could significantly influence the competitive landscape of the foldable smartphone market. By launching ahead of Apple, Samsung may secure a first-mover advantage, potentially capturing a larger share of early adopters and setting the stage for future innovations. The timing also signals Samsung’s commitment to leading in foldable technology, which could pressure other manufacturers to accelerate their plans.
For consumers, this means more options and possibly better pricing as competition heats up. Industry analysts suggest that Samsung’s early release could also shape consumer perceptions and expectations for foldable devices, influencing the trajectory of the segment.

Samsung Galaxy Z Fold 5 5G US Version, 512GB, ICY Blue – Unlocked (Renewed)
Versatile Camera System: High-quality photography with multiple lenses and modes.
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Samsung’s Foldable Development Timeline and Industry Position
Samsung has been a pioneer in foldable smartphone technology since launching the Galaxy Z Fold in 2019. Its devices have generally been well-received, with improvements in durability, design, and software over successive generations. The company’s strategy has involved regular updates and expanding its foldable lineup to include more affordable options.
Meanwhile, Apple has been rumored to be developing its own foldable device for several years, but has yet to officially confirm or release such a product. Industry sources suggest Apple’s foldable may arrive later in 2024 or 2025, with expectations of a device that emphasizes seamless integration with its ecosystem and high-end design.
Samsung’s decision to launch ahead of Apple reflects its confidence in its foldable technology and market position, aiming to solidify its leadership before Apple enters the segment.
“Samsung plans to introduce its next-generation foldable phones in July, aiming to beat Apple to market.”
— Bloomberg

ULTRA ARMOR Liquid Glass Screen Protector for All Smartphones Tablets and Watches Wipe On Nano Protection – Universal
Ultra Armor Liquid Screen Protector is a wipe-on liquid coating that bonds to the glass of your device…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Details on Samsung’s Foldable Models and Apple’s Timeline
Specific details about Samsung’s new foldable models, including features and pricing, remain unconfirmed. Likewise, Apple’s official plans and release date for its foldable device are still undisclosed, with industry speculation suggesting a launch later in 2024 or 2025.
It is not yet clear how these devices will compare in terms of technology, design, and consumer reception, and whether Samsung’s early release will significantly impact Apple’s market entry.

Maxdara for Samsung Z Fold 6 Case, with S Pen Slot & Tempered Glass Screen Protector & Hidden Kickstand, Support Wireless Charging Protective Phone Case for Samsung Galaxy Z Fold 6 5G, Blue
【Compatibility】This kickstand and pen holder case is only compatible with 𝐒𝐚𝐦𝐬𝐮𝐧𝐠 𝐆𝐚𝐥𝐚𝐱𝐲 𝐙 𝐅𝐨𝐥𝐝 𝟔 (𝟐𝟎𝟐𝟒) and the…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Upcoming Announcements and Market Competition Dynamics
Samsung is expected to officially announce its new foldable phones closer to their July launch date, likely through its standard product channels and events. Industry analysts will be closely watching for more details on the specifications and pricing.
Meanwhile, Apple’s development of its foldable device remains unconfirmed, but any formal announcement or leak could influence market dynamics. The coming months will determine how these competing launches shape consumer choices and industry standards in foldable technology.

JSAUX Cell Phone Stand, Foldable Aluminum Adjustable Phone Holder for Desk Portable Travel Essentials Office Accessories for iPhone 17 16 15 14 13 Pro Max Samsung S25 S24 S23 Ultra Kindle-Gray
Wide Compatibility: JSAUX fold-flat phone stand is compatible with 4–8 inch smartphones and tablets, including iPhone 17/16/15/14/13/12/11 series…
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Key Questions
When will Samsung release its new foldable phones?
Samsung is expected to launch its new foldable smartphones in July 2024, according to reports from Bloomberg and industry sources.
How will Samsung’s new foldables compare to Apple’s upcoming device?
Specific details are not yet available, but Samsung’s models are expected to feature hardware and software improvements aimed at enhancing durability, screen size, and user experience. Apple’s device is still in development, with no official specifications announced.
What does this mean for the foldable market?
Samsung’s early launch could give it a first-mover advantage, potentially capturing more early adopters and setting industry standards before Apple’s entry. This may increase competition and innovation in the segment.
Will Samsung’s early release affect pricing?
It is uncertain, but increased competition typically leads to more competitive pricing and better value for consumers in the long run.
When is Apple expected to release its foldable device?
There is no official date, but industry rumors suggest Apple might launch its foldable in late 2024 or 2025.
Source: google-trends