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We talked to Sincere (The Villain) about his epic work and no, #AINTNOAPP for this

So let me start off by saying your work is uhhhhmazing! It has this raw, unique touch that I haven’t seen in awhile. I can scroll through Instagram and immediately tell a @i_amsin image from someone else’s work and that is definitely something to take note of when connecting with creatives. I saw your work floating around from different events and people in the industry, and knew I had to meet the creator behind the lens.

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Panorama 2017 #PanoBoyz #NewNYer #Day1

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I see you have #NewNYer in your bio, where are you from? Did your upbringing influence you as an artist?

Sincere: I’m from uptown NY born and raised. My upbringing…had to be a very fair one, “learn your own lessons” kind of upbringing. My parents were creative in their own ways when I was younger, and they loved music which was the bigger impact on my life. My parents openness to music, they listened to so much of it.

When did you start focusing on photography? Was that an outlet you always wanted or did you just fall into it?

Sincere: I started focusing on photography almost 5-6 years ago. That’s when I started taking it seriously. I just bought a camera and started taking photos next thing you know my camera was paying for itself and people are calling me a photographer.

#Filmisnotdead, so what was your first film camera?

Sincere: The camera I’m shooting these “3D” images with is actually my first film camera, and it takes 35mm film.

There’s been a noticeable influx of people going back to using film, and I’ve heard some people say you pick up a film camera and immediately you’re an event photographer. However, I know there’s an art to film photography. What do you say to that? And how do you feel about film photography becoming popular again?

Sincere: I thought it was the other way around!…you buy a digital camera and boom you’re a “photographer”. But, I’ve been shooting for a while and I still cringe at the idea of calling myself a photographer. I don’t have a favorite photographer, I watch movies for my inspiration. Film becoming popular again just might be what we need because you actually have to know how to shoot a proper photo with a film camera you can’t just Photoshop it to make it look cooler.

Parties are filled with crowds, drink-spilling, and random people bumping into you. With a camera and a mission in mind, how do you deal with capturing those perfect moments in a room of chaos?

Sincere: [I think] you have to enjoy the moments and be apart of the chaos, because going against it will never work in your favor. I’ve rolled blunts on the outskirts of Travis Scott motivated mosh pits in a dim lit venue and then took photos right after. I really think if you’re there just to take photos then you’re doing it wrong already. I only take photos of artist I can enjoy. I’m out here to capture true moments that make me feel good and hopefully makes others feel the same just from the photo I took.

What advice would you give to someone who wants to get started in event photography, especially with film?

Sincere: Just do it, don’t be afraid to just go get that photo you want. Chances are if you feel it’ll be a good picture, then you’re right… and don’t be afraid to read the manual to the camera you’re using, that’s always helped me.

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It's lit #NewNYer #35mm #AintNoApp

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On one of your IG throwback posts, something really resonated with me. You said:

“’This was a series I was working on a while back that I lost sight of cause it wasn’t enough for me I needed something more but it turned out it was just what I needed to lead me to the work I create today.
….I’m not just taking photos I’m capturing moments and turning them into something more.”

I feel like all creatives have that moment where we evolve from the work we are currently doing and want to shift the world’s perspective to our new way of thinking and creating. Can you share what that moment was like for you? How long did it take you to find that moment where your work finally felt fulfilling to you?

Sincere: That very moment I realized I was preparing myself for something, I just didn’t know what. I trust my instincts very much and the universe has had my back for sometime now, so I tend to trust myself. My work has always felt fulling because I’m addicted to the process…once a project is done I feel like I need to fill that hole again so I think of the next project before I’m even done with the current one.

I always see photographers just snapping away at events, but something tells me you’re not just wasting film and hoping for the best during development. What are your main focuses when deciding to take that perfect shot?

Sincere: (laughs) Yeah that drives me crazy watching photographers run all over the place snapping away. With my style of photography, patience is key. I want the right shot at the right moment, ’cause with my images in order for them to really HIT, you gotta catch the subject in the right way. You pretty much have to SEE the photo in 3D which in reality is your own true sight.

You have been behind the lens for many people and even celebrities like A$AP Rocky, Cardi B, Lil Uzi, Sampha, DRAM, and A$AP Ferg (just to name a few). Do you have different approaches when it comes to taking these action shots at shows?
Sincere: No, it’s the same approach everytime. Get close, get a good shot, get out, and enjoy the experience ’till I see my next shot. Which usually just comes to me when I’m enjoying the environment I’m in.

I love that. No names needed, but have you ever had a celebrity get upset when you turn the camera on them? I’ve always been curious.

Sincere: Upset? No, at least not that I was aware of. I’m pretty good with feeling that energy of an artist not wanting their photo taken.

You tag #AintNoApp on every post, so let’s be honest, how annoying is it when people think your work can be done with just an app on their phone?

Sincere: It frustrates me because now people rely on apps to do things which takes away from people learning how to do these things on their own and creating things. If you have nothing but apps generating forms of art and content, it doesn’t come off as something original. That’s like cooking pre-seasoned chicken from the store! Who seasoned this chicken and what seasonings did they use? Just put in the oven smh. Out here making pre-seasoned art.

I am crying!!!!! But yes, that is so true. So how long does it take you to produce the final image that we see on Instagram?

Sincere: It takes about 2-3 days. Just has to go through processing and all that, which takes a day.

You’re having your first photography event at Lomography NYC on March 1st. How excited are you to display your work with your supporters in person? How are you getting ready for the big night?

Sincere: It’s actually my second show! Only my friends came to my first show, it was called “As If One Wasn’t enough” which was a kind of a digital collage series of three photos blended into each other to create the illusion of the same person 3 times in one scene at the time. It was something I was proud of and ’till this day I still am. How am I preparing for the night of the 1st? I’m just making sure everything is on point, I can’t get caught out here half-assing things. I’m just trying to hold my ground with this whole stereoscopic photography and lenticular printing. When I started this, I’d only seen one person doing it and it was Mr.Gif, and it inspired me. I felt I could add my view of things to this style of photography and make it my own.

If you’re in New York City on March 1st, check out Sincere’s latest photography event “Newnyer Photo Exhibition by Sincere” at Lomography NYC from 6-9pm.

Get more of Sincere:

Interview by Lexx Miller


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