Hells New Idol, an editorial by photographer Jasmine Engel-Malone

“The story was inspired by the idea of combining feminine ideals with natural ones. Then mixing dramatic make-up in one look, to ultra natural in the next to experiment with the different ways in which we could play with what it means to be feminine. The outcome was some very Cher inspired beauty shots. All images were shot at @makanihouse.”

Photographer: Jasmine Engel-Malone @jasmxnemarxe | Model/Creative Director: Roxana Horvadi @hellsnewidol | Makeup Artist: Verity Ure-jones @verityujmakeup