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An editorial from Sustainable Street-wear fashion label HI ON LIFE photographed by Truls Barg.

Hi On Life at Grand Hotel

AFTER THE CLUB, IT’S THE HOTEL LOBBY…AND THE BALLROOM!!!
These series of pictures depict HI ON LIFE-R’s chilling out post “GIG”, hanging out in their hotel lobby. The Grand Hotel Lund – one of the oldest hotels in Lund- Sweden, sets the juxtapose of a background to the streetwear.

The editorial features pieces from H.O.L 2.0.4, the fourth collection from the label.

H.OL 2.0.4 takes inspiration from the 90’s dancehall scene as well as a nod to urban cool.

The H.O.L style could be described as Street Couture with a fusion of Scandinavian clean cuts and African bold prints.

HIONLIFEBRAND.COM

Photography: Truls Bärg @trulsbaerg @bargproductions www.bargproductions.com | Shoot Coordinator: Arieta Mujay @Arietawho www.bargproductions.com | Models: Sunjatha Conta @sunjatha / @Sunjatha Sune, Simone M’Batha @cymonembatha, @Simone Mbatha, Mariam Kamara @lilmizzmk / @Mariam Kamara | Styling: Malin Busck @malinbusck / @Malin Busck | Una Valrún @unavalrun / @Una Valrún | Hair: Liselott Melin Von Uthmann / Metropolitan Hair @metropolitanhair / @metropolitanhair.se / www.metropolitanhair.se | Clothing: HI ON LIFE @hionlife_2.0 / @hionlife / www.hionlifebrand.com | Location: Grand Hotell – Lund @grandilund / @GrandHotelLund / www.gr

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We shot this around the idea of a girl booking a hotel room for the night, for herself.

It is a story about synthesis between power of artistic energy and softness and vulnerability.