These series of pictures depict HI ON LIFE-R’s chilling out post “GIG”, hanging out in their hotel lobby. The Grand Hotel Lund – one of the oldest hotels in Lund- Sweden, sets the juxtapose of a background to the streetwear.
The editorial features pieces from H.O.L 2.0.4, the fourth collection from the label.
H.OL 2.0.4 takes inspiration from the 90’s dancehall scene as well as a nod to urban cool.
The H.O.L style could be described as Street Couture with a fusion of Scandinavian clean cuts and African bold prints.
Photography: Truls Bärg @trulsbaerg @bargproductions http://www.bargproductions.com | Shoot Coordinator: Arieta Mujay @Arietawho http://www.bargproductions.com | Models: Sunjatha Conta @sunjatha / @Sunjatha Sune, Simone M’Batha @cymonembatha, @Simone Mbatha, Mariam Kamara @lilmizzmk / @Mariam Kamara | Styling: Malin Busck @malinbusck / @Malin Busck | Una Valrún @unavalrun / @Una Valrún | Hair: Liselott Melin Von Uthmann / Metropolitan Hair @metropolitanhair / @metropolitanhair.se / http://www.metropolitanhair.se | Clothing: HI ON LIFE @hionlife_2.0 / @hionlife / http://www.hionlifebrand.com | Location: Grand Hotell – Lund @grandilund / @GrandHotelLund / http://www.gr