On November 2nd, Toksick Magazine contributor Sophia Wilson and up-and-coming stylist Jared Martell attended the event premiering ASICS’ new line called ASICS Tiger. The ASICS Tiger event was a fun, contemporary take on the pre conceived notion we all have about the brand’s sporty dad shoes and clothing.
ASICS Tiger collaborated with Japanese artist SNEAKERWOLF to create a limited edition collection which was released and given out to the guests— who were many of the most notable up-and-coming youth in the fashion industry (such as Alton Mason and Anzie Dasbe). Japanese entertainers and hostesses called geishas carried intricate Japanese finger foods, such as sushi with mini soy sauce syringes injected, and with the help of neon lighting, it truly felt like we were transported to Japan.
The new minimalistic shoes have great structure and cool color ways. ASICS Tiger is a great revamp on the classic shoe and collaborating with young artists, like they’ve been doing already, is definitely the way to continue on the path of ingenuity! The inclusive casting, as well, definitely helps the brand be more relatable to the mass— for example, model Dallas with his strawberry birthmark and Harley with his long dreadlocks (both pictured below)! So, you’re going to want to make ASICS Tiger an essential in your closet whether that be shoe wise or their new clothes which are definitely worth mentioning. The first ASICS Tiger store in New York is now open at it’s convenient SoHo location 276 Lafayette Street!
Photos by Sophia Wilson; Text by Jared Martell