9 to 5: an editorial inspired by the modern day young woman, that diverts the ultra-masculine universe rooted in society by changing the codes and addressing the imagery of a leading woman: ambitious and conquering in an office environment. A questioning of feminine power through the role of fashion which is a border zone between interiority and externality, exploiting intimacy and the natural and societal environment. A visual communication that reveals the traits of a new generation, a generation of women who want to “lead”. The border between the female and male wardrobes breaks down as they enter the stage.
Photography- Iulia Matei @iulia_matei www.apodyopsis.com | Stylist- Nathalie Bagdassarian @ parisiansunrise | Model- Jade Thalien Mademoiselle Agency @itsjadethalien @mlleagency | Make Up- Azami Tissam @azami.azami.azami www.azamimakeup.com | Assistant- Sun Hee Kwak @sunhee._.kwak